@2019 by Small Business Center Network

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Marketing

You have found the Marketing resource section of the Farm & Food Portal.  Below you will find resources that can help you Market your brand via social media and create a website along with resources that will help in performing an up-to-date market analysis.  We are happy you have found these resources, but  highly recommend you contact your local Small Business Center for free one-on-one counseling if needed.

Your local agricultural extension agent is your first stop.  Click here to find your local office.

CEFS - NC Growing Together

NC Growing Together produced a large number of resources to support the growth and capacity of the entire local food supply chain including producers, supply chain intermediaries, local/regional food business developers, Cooperative Extension agents, and others. Visit our full library of NC Growing Together resources here.

 

Triangle Food Makers: Food Businesses Marketing Group

Triangle Food Makers is a gathering of Raleigh/Durham’s existing food entrepreneurs, those who are thinking about starting a food-related business, and all those who support a strong local food system in the Triangle. Triangle Food Makers hosts 3-4 gatherings a year to bring food startups together around common topics.  We come together in person to share knowledge, to support each other’s projects, and most importantly, to strengthen our sense of cooperation and community.

 

NCDA Got to Be NC 

 

The Got To Be NC program is the official marketing program for the NC Department of Agriculture and Consumer Services. The primary goal of the program is to assist in the promotion of North Carolina Agriculture as a whole and increasing the visibility of NC products by working with growers and companies that produce NC agricultural products. Through retail and foodservice marketing assistance, as well as, event marketing, special promotions and advertising campaigns focusing on awareness, Got To Be NC can assist companies in their pursuit of reaching the consumer.

NCDA Farm Fresh Program

North Carolina Farm Fresh is a directory of pick-your-own farms, roadside farm markets, and farmers markets throughout North Carolina. It is designed to help the consumer, find the freshest locally grown fruits, vegetables, christmas trees, ornamental plants, flowers, and herbs.

NCDA Agritourism Office

The N.C. Department of Agriculture and Consumer Services' divisions have responsibilities in regulatory and service areas covering agronomy; animal health; weights and measures; gas and oil inspection; crop and livestock statistics; USDA commodity distribution; state farm operations; food, drug and cosmetic testing for purity; agricultural marketing and promotion; agricultural marketing grading; international agricultural crop and livestock marketing; operation of the North Carolina State Fair and North Carolina Mountain State Fair; operation of four state farmers markets; research station operations; seed and fertilizer inspection; nursery and plant pest eradication activities; regulation of the structural pest control and pesticide industries; agricultural environmental issues; soil and water conservation; forest management and protection; state and federal agricultural legislation; and agricultural economic analysis.

NCDA Marketing Assistance


Learn about the marketing resources of the North Carolina Department of Agriculture and Consumer Services (NCDA&CS). The Marketing Division assists farmers and food businesses with phase two of their business venture. Once established, how can your business venture grow?  How can NCDA&CS branding, marketing outreach and promotion help increase exposure, demand, and profits?  Annette will share some compelling case studies demonstrating the effectiveness of the NCDA&CS marketing program.

Niche Meat Marketing NC Choices

 


SARE - Sustainable Agriculture Research & Education

Since 1988, the SARE grants and education program has advanced agricultural innovation that promotes profitability, stewardship of the land, air and water, and quality of life for farmers, ranchers and their communities. Books, bulletins, videos, curricula, fact sheets and much more! SARE's Learning Center is a treasure trove of sustainable agriculture information

 

 

Regional NC Resources

 

  • CFSA- Carolina Farm Stewardship Association. free technical services such as post-harvest handling and organic certification consultations.(membership required) 

  • Organic Growers School. A 501c3 nonprofit, has been the premiere provider of practical and affordable organic education in the Southern Appalachians for 25 years. 

  • ASAP- Appalachian Sustainable Agriculture Association. Member organization with tons of marketing and technical support programming. 

  • Cooperative Extension Local Food Portal – Local Foods is a Flagship Program on NCSU’s Cooperative Extension Program. There are many, many resources here for farmers including the opportunity to sign up for a newsletter and training updates. Marketing resources here https://localfood.ces.ncsu.edu/local-food-marketing-markets/. Each county has a local foods agent that can be located at this site. 

  • Feast Down East Founded as an economic development effort, Feast Down East's primary goal is to help farms in Southeastern North Carolina prosper financially. Our Resourceful Farmer Support Program offers assistance to farmers, in particular those with limited resources, through a variety of services. This includes connecting farmers to educational opportunities and technical support services, whether through Feast Down East or our statewide network of partners. We also help to promote local farms and their products through marketing and consumer education efforts.

  • Piedmont Grown Piedmont Grown is a certification program that wants to make sure that farm products grown, raised, and made in the Piedmont Region of NC are clearly identified and promoted everywhere you buy food and farm fresh products.  Our Mission is to promote local food systems through the certification of food and farm products grown or raised in 37 counties in the North Carolina Piedmont Region.  We want to link consumers to local farm fresh foods, build local markets for farmers and food entrepreneurs, and grow healthy and prosperous communities.

  • Piedmont Culinary Guild Piedmont Culinary Guild is a grassroots effort to create a working dialogue with the food industry by providing a platform that is easily accessible for all to utilize and benefit. Connecting the Food Chain in our Piedmont region of North and South Carolina, the PCG strengthens the local chef and culinary community by sharing resources, educating consumers, and establishing regional recognition.